How is that Indians still do not know as to “Good Friday” is “Good” or “Bad” or that day is for mourning or celebration?

How is that Indians still do not know as to “Good Friday” is “Good” or “Bad” or that day is for mourning or celebration?

why Indians do not know about Good Fridsay 25-03-2016Business people want to do business on holidays: In a week filled with public holidays including Holi, Good Friday and Easter [(25-03-2016 (Friday), 26-03-2016 (Saturday) and 27-03-2016 (Sunday)], e-commerce sites have tried to capitalise on the four-day weekend by luring shoppers with heavy discounts[1]. It is quite natural thay business people want to do business on holidays! Therefore, the use of term ‘good Friday’ in a promotional campaign by E-commerce firm Snapdeal on Good Friday, a day observed to commemorate the crucifixion of Jesus Christ, triggered a row, after which the company apologised[2], as reported by the Indian press is intriguing. It added the feason that the content of the promotions did not go down well with members of the Christian community, as despite its name, Good Friday is not a day of celebration. Instead, it is the day on which Christians commemorate the crucifixion and death of Jesus Christ. It is a day of fasting and penance for the community. It is in this context that some Christians felt that the advertisements put out by Snapdeal and Myntra were in bad taste[3]. Though, these media-guys suddenly became so “christian” to defend christians had not been intelligent enough to poin out the faux pas. Ironically, the so-called intelligent or secular Indian media did not point out when the ads were put on.

Snapdeal Good Friday 40 percent offerSnapdeal and Myntra offers on Good Friday: Issuing an (sic) statement, the e-tailer said: “We regret the tag line used. It is an error on our part”. “We extend our sincere apologies to all whose feelings we may have hurt inadvertently. We will work to ensure that something like this never happens again,” said a Snapdeal spokes person[4]. To cash in on the extended weekends due to Holi and Good Friday, Snapdeal had sent promotional e-mails to its customers with a subject line “It’s a really really good Friday|Flat 40% Off[5]. Another retailer Myntra also reportedly run a similar promotional campaign offering steep discounts ranging from 50 per cent to 80 per cent to its buyers on the day[6]. Despite several efforts, Myntra company officials could not be reached for comments. However, a section of people (Christians) felt offended to this as Good Friday is not a day of celebration.

why Indians do not know about Good Fridsay - Christians object-25-03-2016It (the objection of Christians) started with Goa: “I was appalled when I got the app notification from Myntra,” said Fernando Monte Da Silva, a journalist from Panjim in Goa. “I was shocked at the ignorance and insensitivity on display.” Silva said the prefix “Good” often misleads people into thinking it is a day for celebration. There are several theories surrounding the etymology of Good Friday, one of them being that the day is “good” because Christ showed his love for mankind by dying for their sins. However, Silva said this confusion could not be used an excuse in the case. “I had a professor who wished me for Good Friday, but that is an honest mistake,” said Silva. “In a company as big as Myntra, I would assume that there would be levels of scrutiny before such content is (are) put out. Ignorance is one thing, but when you’re using it as a promo to generate revenue, that’s just taking it a tad too far.” Silva shared a screenshot of the alert on his Facebook page and triggered a debate over whether sheer ignorance was at play or whether the content writers had pushed the boundaries of creativity. Thus, this news was also created out of Twitter only!

While few BJP leaders were wrong, Modi was correct on “Good Friday”: The faux pas occurred on a day when two senior BJP leaders were today left embarrassed after they set Twitter abuzz with criticism by “wishing happiness” on the occasion of Good Friday. After all when the business people with all nuances could not know “Good Friday” is “bad”, how the poor BJP leaders know. Any way, Modi tweeteed, “Good Friday is a day of prayer & a day to remember the noble, pious & compassionate thoughts of Jesus Christ, that touched many lives”! Any way, these Hindutwa guys have not been so sophisticated as the crooked, atheist and secular Karunanidhi who wishes and weeps dramatically for all non-Hindu festivals or mournings without fail, even if they forget.

Tech In Asia ‘s campaign against campaign:  Eye-popping sales and deals of the week are pretty standard marketing gimmicks for retailers across the world, online or offline[7], thus noted one Techniasia. In India, where ecommerce is seeing breakneck growth, taking up any opportunity to promote sales has become a pretty standard deal. There are Diwali sales, Christmas deals, regional celebrations and in true American fashion, even back to school campaigns. However, it has failed to record that these campaigners too had gone in “American fashion” but, took it as “Black Friday”! Over the weekend, two Indian biggies – Snapdeal and Myntra, owned by Flipkart – pushed the envelope so far, it all fell apart. They used Good Friday, the day observed to commemorate the crucifixion of Jesus Christ, as promotional material. Not surprisingly, customers lashed out online, thus, Techniasia continued its big lie, as if “all customers” indulged in such lashing out. “We know it’s a Good Friday when you get 50-80 percent off,” said a Myntra campaign[8]. Snapdeal went along similar lines, saying it was a “really really good Friday,” peddling a flat forty percent off campaign on the website. Snapdeal has since apologized for the faux pas, but Myntra just told Tech In Asia it had no comments i.e, they could not be reached[9].

Indians do not know Good Fridsay - Modi and his collegues-25-03-2016Snapdeal’s Arvind confessed that they were ignorant about Good Friday!: That’s telling, given how a marketing campaign in these companies would have to be vetted and approved by an entire team before it went live, and couldn’t simply be a slip by one person. “There is pressure of increasing sales on all retailers, and it’s not just on online ones. But this purely a reflection of the ineptness of the marketing department at these companies,” chairman of management consulting firm TechnopakAdvisors told Tech in Asia. However, most industry watchers said this wouldn’t make a lasting dent on either company’s brand image. India is a secular country, but about 80 percent of its population is Hindu. Industry experts say the blunder may have been lost on a number of customers, who themselves may not be well acquainted with the significance of the day of mourning. “This is ignorance, but this won’t hurt the companies in the long run. When it comes to brand image, I don’t think customers will remember for too long,” Arvind said.

Black Friday and Good Friday in American way: BlacThe business people obviously confused with “Black Friday” (sales and shopping) with “Good Friday”! Thanksgiving Day in the United States (the fourth Thursday of November). Since 1932, it has been regarded as the beginning of the Christmas shopping season in the US, and most major retailers open very early (and more recently during overnight hours) and offer promotional sales. Black Friday is not an official holiday, but California and some other states observe “The Day After Thanksgiving” as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day[10]. Many non-retail employees and schools have both Thanksgiving and the following Friday off, which, along with the following regular weekend, makes it a four-day weekend, thereby increasing the number of potential shoppers. It has routinely been the busiest shopping day of the year since 2005[11].

Has Christianity and Christ failed in India?: From Snapdeal to Myntra amd politicians do not know about the significance of “Good Friday”, how common people of India know? For example, how many of Indian Christians, who were converted from Hindu religion really know about it mourn? The missionaries had been fooling the heathen Indians, idolatrous Hindus and what not for the last 300 years, but, yet, the “enlightened” converted Christians could not understand the theology of Good Friday and Easter. This clearly proves the religious fraud, failure of Christianity and Christ and utter uselessness of their theology. Why then thousands of missionaries of A to Z denominations come here, spent millions and loot millions to foll Indians and also fool themselves. Let them take a relook at themselves, as the commericial companies did blunder.

© Vedapraksh

29-03-2016

[1] Scroll.in, ‘It’s a really really good Friday’: Myntra, Snapdeal irk Christians with ‘insensitive’ ads, by Scroll Staff, Published Mar 25, 2016 · 08:10 pm.   Updated Mar 25, 2016 · 08:11 pm.

[2] The Financial express, Ecommerce: Snapdeal, Myntra eat humble pie on Good Friday sales, By: PTI | New Delhi | March 25, 2016 11:25 PM

[3] http://scroll.in/article/805679/its-a-really-really-good-friday-myntra-snapdeal-irk-christians-with-insensitive-ads

[4] Hindusthan Times, Snapdeal’s faux pas: Good Friday sales tagline backfires, PTI, New Delhi, Updated: Mar 27, 2016 02:39 IST.

[5] http://www.financialexpress.com/article/industry/companies/ecommerce-snapdeal-myntra-eat-humble-pie-on-good-friday-sales/229613/

[6] http://www.dnaindia.com/money/report-snapdeal-apologises-for-using-really-really-good-friday-as-tag-line-for-sale-2194084

[7] Techinasia, Two of India’s biggest startups really missed the mark on Good Friday, Nivedita Bhattacharjee, 6:55 PM on Mar 28, 2016

[8] https://www.techinasia.com/myntra-snapdeal-good-friday

[9] http://www.hindustantimes.com/business/snapdeal-s-faux-pas-good-friday-sales-tagline-backfires/story-gSgHhoVtFzmIGxznabQaTO.html

[10]  “Pima County in Arizona Replaces Columbus Day with Black Friday”. BestBlackFriday.com. August 7, 2013.

[11] International Council of Shopping Centers.“Holiday Watch: Media Guide 2006 Holiday Facts and Figure”.; ShopperTrak, Press Release,ShopperTrak Reports Positive Response to Early Holiday Promotions Boosts Projections for 2010 Holiday Season at the Wayback Machine (archived November 29, 2010) (November 16, 2010).

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